You cannot deny that email marketing has become the mode of choice for most marketers: it’s cost-effective, fast, offers the option of having terrific analytics, and delivers high ROI. Many companies that previously used direct mail gave up on that route altogether and instead have converted entirely over to email.

But there’s still a lot to be said for the use of direct mail, not necessarily alone or in place of email marketing, but in conjunction with it. You should not sent Direct awa...